Marketing Campaigns
Planning, systems and methods

Products and Services
  --Market Research
    --Competitive Analysis
    --Price models
  --Strategic Planning
  --Mktg Communications
  --Compliance & Persistency

 

Marketing for health science products must address many different audiences and requires a number of different channels to reach them effectively. Eriban Wurst, Inc. can help you navigate the communication choices and make the best selections for building your product's visibility and market perception.

Creative design and graphic production
Compelling presentation smooths the sales process. We couple attractive and efficient design with award winning copy.

Media planning and placement
Get the best visibility possible for your target market in any media. Select journal/print advertising, radio, television, internet, or alternative media. Our strategic media planning techniques simplify and optimize your advertising investment.

Production and distribution of marketing materials
No hassle production and distribution of marketing literature, promotional items and personalized communications. Reach physicians, sales reps, and consumers with customized messages.

Fulfillment programs
An interested prospect should receive information rapidly as soon as they express interest. Our systems support instant response via sales rep and internet, and next day response with complete marketing packages.

Personalized/automated communication systems
Use email and direct mail for programs like sending physician letters from sales representatives, communications directly from your company. Send updates on training/education opportunities. Add a Compliance and Persistency (C&P) pharmacist communication program to your arsenal. Our communication systems make it simple and hassle free.

Website development
Interactive and static (investor, media, medical education events, sales training, physician training)

Presentation development
Powerpoint and other presentation tools help your key communicators reach investor, media, medical education events, sales training, and physician training audiences effectively with a powerful, uniform message.

Investor kits
Investors want to know everything about you and your product before committing to investing. A targeted investor packet can help attract more investment capital.

Video production
Video connects with eyes and ears. A complicated story is simplified and made more comprehensible with quality video production.

Publication strategy and planning
Get in the best peer-reviewed journals with optimum timing. We provide medical writing services to support your investigator and opinion leader research team.

Data sources
Verispan, IMS Healthcare, and many other unique providers for prescriber data, physician treatment experience and other supporting information give you the data foundation you need.

Communication programs
Generate awareness and provide education through direct mail, internet and other media. We run turn-key fulfillment and distribution programs that assure your materials and information get into the right hands promptly.

 

   
   
       
       
                 
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