Start with good information

Make key business decisions with firm data to support your instincts. Eriban Wurst, Inc. will help you distill the wealth of available data to present a usable and actionable plan.

As your product evolves, your base plan is easliy modified to accommodate new information and assumptions.

Primary and Secondary Research
Eriban Wurst, Inc. conducts primary and secondary research to generate the data to assure your plan's success.

Competitive Analysis
Know the entire competitive landscape before you make the next incremental investments.

Focus Groups
Gain the direct insights of physicians/specialists, P&T committee members, MCO insiders, pharmacists, sales reps, and consumers.

Reimbursement and Formulary Assessment
Are there any hidden barriers lurking that will block acceptance among your target markets?

Market Potential Studies
A market potential analysis helps to establish the direction clinical trials should go, based on the characteristics of the various indications the product may address. A complete overview of the diseases, marketed therapies, physician biases, and managed care perspectives defines your product's options early on. Building on your researchers' own hunches and ad hoc investigation, we bring state of the art analysis and modeling to the available data. We help to establish confidence in your business plan.

Pricing Models and Financial Analysis
Build critical planning data and experiment with multiple scenarios to maximize your ROI.