Begin with the end in mind

It is never too early to begin building your marketing plan. Couple your scientific, clinical, and business strategies from the beginning to achieve the quickest and best progress. A clearly defined end target sets the bar.

Clinical trials can be modified to accommodate your optimal marketing opportunities. Storylines can be established to convey clear potential to investor audiences. Whether you are breaking new scientific ground or developing a competing product with some unique advantage, your story needs to be told in a forthright and enthusiastic way.

Competitive Analysis
This cornerstone analysis underpins the entire business plan. Get an overview of all the competing products and therapies for the indication(s) for which you are finding efficacy, near real-time sales volume data, market acceptance by physicians, MCOs, and pharmacies, pricing, and more.

Market Potential Study and Pricing Models
Before you design your first efficacy trials, take the time to establish a firm marketing footing for your vision. Get a feel for the financial impact of your product and a thorough medical overview of the market landscape. Our pricing models can provide you with a tool to evaluate numerous scenarios comparing sales volumes at various price points, competitor response, market adoption rates, MCO penetration, formulary variations, PBM activity, and more.

Investor Presentations
Funding is a high priority for most firms. A compelling scientific and business story, presented in clear language is an essential component of any roadshow. We can help you craft a presentation that gets investors on board.

Publication Strategy
A plan for how you want to disseminate the progress you are making on your product is an important piece of your marketing plan. A cogent publication strategy can make an important difference in raising the profile of your development program and in setting the stage for marketing approval. The choice of publications, timing, and authors will make a significant contribution to the success of your product.

Key Opinion Leader Plan
Attracting influential opinion leaders to your program can be a boon to any product. Who you select and the degree to which they contribute will establish credibility in the marketplace.

Investigator Recruitment
A little forethought to the roster of investigators utilized in your clinical studies can pave the way for market acceptance down the road.

Subject Recruitment
The speed of recruitment of clinical trial subjects is often the rate-limiting step for your clinical program. We provide tools and techniques to accelerate the pace of your recruiting.

Marketing Endpoints in Clinical Studies
When your clinical team is deep into the science of proving safety and efficacy, they can easily overlook small opportunities to include data points in your studies that will help to better establish market value for your product. We review protocols and study reports for opportunities to build your marketing case with little impact on your clinical program.