When your product successfully reaches the later stages of development the pressures of commercialization begin to build. A good plan puts all the pieces in place ahead of time. Then, as your product begins to take commercial shape, your strategy unfolds with fewer bumps and surprises. Our focus group interviews help you get real-life feedback from those you want to reach.

Physician Strategies
Reach physicians with messages that penetrate the background noise level. Utilize medical journal advertising, direct mail, websites, study results, conferences, events, sales brochures, promotional materials and more to earn physician acceptance.

Managed Care Organizations Planning
Supplement the scientific and medical presentations with complete health economics and patient outcomes perspectives to support the case for formulary inclusion.
      -Presentation preparation and planning
      -Direct mail
      -Medical and trade journal media

Pharmacy & Therapeutics Committees
Identify the key factors that will speed your entry onto hospital, PBM, and MCO formularies. Modify your clinical plan to incorporate the persuasive endpoints.

Pharmacy Benefit Manager Plan
PBMs are getting more and more creative with their approach to business. Pharmacist switching incentives can unravel your best laid plans. Meet the PBM dynamic head-on and build PBM parameters into your plan.

Sales Force Plan
Sales representatives need clear and detailed product training to be able to sell your product effectively. They need support information and communication tools, and yes, incentive programs to push them to peak performance. We can help you design optimum programs.

Pharmacist Plan
Pharmacists retain a lot of control in the distribution channel of prescription drugs. They command consumer respect and can initiate brand switches. We can make sure your plan includes appropriate pharmacy and pharmacist consideration.

Consumer Plan
Many products benefit from some Direct-to-Consumer positioning. Let us help you develop a program that efficiently mines the consumer opportunity.